Meeting needs profitably.
Marketing?
Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is "meeting needs profitably"
Marketing mix
The set of controllable tactical marketing tools-product, price, place, and promotion-that the firm blends to produce the response it wants in the target market.
The four Ps of the marketing mix-
Product
Variety
Quality
Design
Features
Brand name
Packaging
Services
Price
List price
Discount
Allowances
Payment period
Credit terms
Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is "meeting needs profitably"
Marketing mix
The set of controllable tactical marketing tools-product, price, place, and promotion-that the firm blends to produce the response it wants in the target market.
The four Ps of the marketing mix-
Product
Variety
Quality
Design
Features
Brand name
Packaging
Services
Price
List price
Discount
Allowances
Payment period
Credit terms
Place
Channels
Coverage
Assortments
Locations
Inventory
Transportation
Logistics
Promotion
Advertising
Personal selling
Sales promotion
Public relations
4Ps 4Cs
Product Customer solution
Price Customer cost
Place Convenience
Promotion Communication
Channels
Coverage
Assortments
Locations
Inventory
Transportation
Logistics
Promotion
Advertising
Personal selling
Sales promotion
Public relations
4Ps 4Cs
Product Customer solution
Price Customer cost
Place Convenience
Promotion Communication
